MARKETING · CONTENT · INTERNET CULTURE
Marketing for people who care a little too much
I'm Morgan—a marketing student and digital content creator interested in entertainment, social media, fandom, and online culture!
SELECTED WORK
Things I've made, marketed, edited, and probably obsessed over.
A collection of e-commerce, content creation, digital marketing, editing, and design projects.
E-COMMERCE · BRANDING · SEO
Etsy Shop Marketing
I built and operated multiple Etsy storefronts centered around fandom-driven products and digital design. Through product development, visual branding, listing optimization, and organic social promotion, the shops generated more than $26,000 in documented sales across 1,100+ orders.
$26K+ DOCUMENTED SALES · 1,100+ ORDERS · 4 STOREFRONTS
VIDEO EDITING · TIKTOK · SOCIAL CONTENT
Fandom Video Editing & Social Content
A selection of platform-native videos shaped through editing, pacing, music, text, and internet-aware creative choices.
EDITING · PACING · STORYTELLING
16M+ ORGANIC SOCIAL VIEWS
DIGITAL STORYTELLING · INTERFACE DESIGN · WEB FORMATTING
Custom Digital Storytelling & Interface Design
A long-form digital project combining original writing with custom-built email, messaging, and social-media interfaces designed to create a more immersive reading experience within AO3’s platform constraints.
47.8K HITS · 838 KUDOS · 663 COMMENTS
346 BOOKMARKS
E-COMMERCE · BRANDING · SEO
Building an Etsy Brand for a Niche Fan Community
A self-directed e-commerce project spanning multiple storefronts and combining audience research, product development, search optimization, visual branding, and customer experience.
$26K+
DOCUMENTED SALES
1,100+
DOCUMENTED ORDERS
26.2K+
FEATURED SHOP VISITS
MULTIPLE
STOREFRONTS
Aggregate sales and order totals reflect multiple documented storefronts and archived Etsy analytics. The detailed case study below focuses on the primary storefront, which generated $6.3K+ in sales and 846 orders.
THE PROJECT
Turning fandom knowledge into an e-commerce strategy.
I built and operated multiple Etsy storefronts serving a niche Taylor Swift fan community. I identified products fans were actively searching for, designed physical and digital merchandise around those interests, optimized listings for Etsy search, and developed a consistent customer experience from discovery through delivery.
My role: Strategy · Audience research · Product design · SEO · Creator outreach · Branding · Order fulfillment
THE STRATEGY
Designed around how fans actually search, shop, and connect.
The storefront's products, listings, and customer experience were shaped around the language and shared references of a niche fan community.
01 · AUDIENCE
Used firsthand familiarity with fan culture to identify products, references, and designs that would feel specific to the community.
02 · DISCOVERY
Wrote searchable listing titles and descriptions and used relevant keywords to help products appear through Etsy Search.
03 · EXPERIENCE
Created a cohesive customer experience through product presentation, branded packaging materials, and fan-specific details.
VISUAL IDENTITY · PRODUCT DESIGN
Building a brand fans would immediately recognize.
The visual system combined recognizable fan references with consistent typography, colors, packaging, and customer touchpoints.
PRODUCT DESIGN
Souvenir tickets made to feel personal, collectible, and specific to each era.
I designed physical and customizable ticket-style products using recognizable visual references while adapting each piece for individual events and fan preferences.
THANK-YOU CARD & RETURN-PURCHASE OFFER
CUSTOM PACKAGE STAMP
COMMUNITY FLUENCY
An inside joke can do brand work.
The discount code “NOITSBECKY” references a well-known inside joke among Taylor Swift fans. Including it made the post-purchase experience feel created by someone within the community—not simply marketed toward it.
This kind of audience-specific detail helped reinforce the shop’s personality while encouraging repeat purchases.
PERFORMANCE · RESULTS
Search visibility translated into real demand.
The storefronts’ discovery strategy combined Etsy search optimization, marketplace visibility, direct traffic, and targeted creator outreach. I sent gifted products to established fan-focused TikTok creators, resulting in organic product features shared with their audiences.
SELECTED TICKET LISTING
One ticket listing generated 106 orders.
This individual listing received 1,748 views, 152 favorites, and $351 in attributed revenue, demonstrating demand for occasion-specific products within the fan community.
The featured storefront generated 846 total orders and $6.3K+ in sales. Across all documented storefronts, the broader project generated $26K+ in documented sales and more than 1,100 orders.
PROJECT TAKEAWAY
Community knowledge became a measurable business advantage.
This project showed me how audience insight can shape an entire customer journey—from product concepts and search language to creator outreach, packaging, and repeat-purchase incentives.
VIDEO EDITING · FANDOM · SOCIAL CONTENT
Turning Fandom Insight Into Social Stories
A self-directed portfolio of entertainment and fandom-focused social content built around platform culture, timing, pacing, music, typography, and character-driven storytelling. Across independently created organic social content, my work has generated 16M+ views, including a single post reaching 11M views.
16M+
ORGANIC SOCIAL VIEWS
11M
PEAK SINGLE-POST VIEWS
712K+
TIKTOK LIKES
205K+
YOUTUBE VIEWS
Selected work below represents a portion of my total organic social performance. Across TikTok, YouTube, and Instagram, featured edits generated 1M+ cumulative views and 113K+ TikTok likes, including videos reaching 470K+ on TikTok and 194K on YouTube.
PERFORMANCE · DISTRIBUTION
Cross-platform distribution turned the same edits into different audience outcomes.
Documented results include a 470.3K-view TikTok edit, additional edits with approximately 75K and 45K views, and an Instagram post that earned 6.1K likes and 1.5K saves. The account continues to generate organic engagement between uploads, demonstrating the long-tail discoverability of fandom content.
FEATURED EDITS
Four edits, four different storytelling strengths.
The selected pieces show performance-driven hook construction, relationship storytelling, visual-concept editing, and long-form comedic pacing across television fandoms.
FEATURED EDIT 01 · GREY’S ANATOMY
Cristina Yang: Emotional Hook & Escalation
A dialogue-led opening establishes immediate tension before shifting into an emotionally escalating character montage. Clip selection, music, and pacing build toward a clear payoff while staying recognizable to the fandom audience.
470.3K TIKTOK VIEWS
FEATURED EDIT 02 · GREY’S ANATOMY
Meredith & Alex: Relationship Storytelling
A thematic opening frames the edit around loyalty before compressing years of friendship into one concise narrative. Each selected clip develops the idea that Alex became Meredith’s person rather than functioning as a disconnected montage.
73K TIKTOK VIEWS
FEATURED EDIT 03 · WANDAVISION / AGATHA ALL ALONG
Wanda & Billy: Visual Parallel Editing
Matched expressions, powers, framing, and character poses create a visual connection between Wanda and Billy. The edit shifts from a dialogue-led setup into a faster rhythmic montage built around repetition, recognition, and fandom symbolism.
LONG-FORM EDITING · YOUTUBE
Grey’s Anatomy: Long-Form Comedy Editing
An 8-minute fandom compilation built through comedic sequencing, clip selection, and pacing. The longer format demonstrates the ability to sustain an entertainment concept beyond short-form social content.
194K YOUTUBE VIEWS
ADDITIONAL EDITING WORK
A wider range of characters, relationships, moods, and fandom styles.
Additional pieces explore nonlinear storytelling, cinematic atmosphere, character psychology, humor, and lyric-led editing across multiple television and film fandoms.
JACKIE & SHAUNA
NONLINEAR STORYTELLING · GRIEF & MEMORY
THE LAST OF US
CINEMATIC PACING · EMOTIONAL RESTRAINT
LOVE QUINN
CHARACTER VOICE · DARK HUMOR
AGATHA · BILLY · NICKY
GRIEF · MEMORY · MATERNAL ATTACHMENT
CREATIVE PROCESS
Every edit starts with the audience, not the software.
I begin by identifying the character, relationship, emotion, or fandom insight most likely to resonate with viewers. From there, I choose dialogue, music, scenes, typography, and pacing that build a clear hook, emotional progression, and memorable payoff.
TOOLS · VIDEO STAR · FINAL CUT PRO · CAPCUT · AFTER EFFECTS
PROJECT TAKEAWAY
Fandom insight became a foundation for audience-focused storytelling.
This work taught me how to identify what audiences care about, shape that insight into a clear creative concept, and use editing choices to build attention, emotion, and shareable moments.
ABOUT ME
A marketer, editor, and extremely online person who understands why audiences care.
I’m a marketing student and digital creative focused on entertainment, social media, and internet culture. My work combines audience insight, storytelling, visual direction, and platform-native content—whether I’m building an e-commerce brand, editing for fandom communities, or designing the portfolio you’re currently scrolling through.
CURRENTLY
Studying marketing at WGU while building toward entertainment and social media roles in New York City.
My strongest work sits at the intersection of audience behavior, visual storytelling, fandom, and internet culture. I’m especially interested in entertainment campaigns, platform-native social content, creative strategy, and on-set social marketing.
TOOLS · CARRD · CANVA · VIDEO STAR · FINAL CUT PRO · CAPCUT · AFTER EFFECTS
PHOTO EDITING · RETOUCHING · COMPOSITING · LIGHTROOM MOBILE · SUPERIMPOSE
CONTACT
Let’s make something people care about.
I’m interested in entertainment marketing, social media, digital content, creative strategy, and opportunities where audience insight and strong storytelling matter.
DESIGNED & BUILT BY MORGAN LAROUSSINI · 2026
DIGITAL STORYTELLING · INTERFACE DESIGN · WEB FORMATTING
Designing an Immersive Reading Experience Within Platform Constraints
This self-directed long-form project combined original writing with custom-built email, messaging, and social-media interfaces designed to make digital communication feel like part of the story rather than an interruption from it.
47.8k
HITS
838
KUDOS
663
COMMENTS
346
BOOKMARKS
Documented audience response to the completed 25-chapter project on AO3.
PROJECT OVERVIEW
A long-form story built for the way fandom audiences read online.
The project was written and published across 25 chapters, using custom visual modules to represent the characters’ digital communication. Instead of relying only on prose descriptions, I created platform-inspired interfaces that allowed emails, text messages, social posts, images, and moving media to become part of the reader’s experience.
CUSTOM INTERFACES
Digital communication became part of the storytelling.
I recreated familiar communication formats so readers could experience conversations visually and immediately. Each interface was adapted to fit AO3’s technical limitations while maintaining recognizable hierarchy, spacing, typography, and character voice.
EMAIL INTERFACE
A familiar format made the exchange immediate.
The email layout used recognizable fields, hierarchy, and spacing so readers could understand the conversation instantly while remaining immersed in the narrative.
MESSAGING INTERFACE
Text exchanges carried pacing, humor, and character voice.
The messaging layout recreated the rhythm of a real conversation through alternating bubbles, short responses, and visually distinct speakers, allowing dialogue to move quickly without losing clarity.
SOCIAL THREAD INTERFACE
A platform-inspired thread supported humor and visual media.
The social thread recreated recognizable post, reply, profile, and engagement patterns within AO3’s technical constraints. The full version also incorporated animated reaction media directly into the exchange, allowing visual humor to function as part of the narrative.
CREATIVE PROCESS
The format always followed the story.
I chose each interface based on how the characters would realistically communicate and what the scene needed to accomplish. The process involved writing the exchange, identifying the most effective format, recreating the visual structure, testing readability across devices, and adjusting spacing or scale to work within AO3’s platform limitations.
WRITING · INTERFACE DESIGN · CUSTOM HTML/CSS · RESPONSIVE TESTING
PROJECT TAKEAWAY
Technical constraints became part of the creative opportunity.
This project strengthened my ability to translate audience behavior and narrative goals into clear digital experiences. It also taught me how to design within an existing platform, solve formatting limitations creatively, and use familiar interfaces to make content more immediate, engaging, and memorable.